Salesforce Marketing Cloud Developer (SFMC)
New York, NYC – Hybrid Working (3 days in office)
Full-Time, Permanent
$125,000 - $150,000
Responsibilities
Build, test, and deploy marketing and email campaigns including personalization and dynamic content across different Marketing Cloud Studios
Develop email templates, which will include coding of emails using HTML, CSS and AMP script
Create different Data extensions and associate them with different campaigns
Design and configure journeys using activities within the Journey Builder to deliver multi-touchpoint campaigns post thorough testing.
Develop end-to-end solutions for complex campaigns (with potential optimization testing) to deliver personalized customer communications (social & email)
Use automation studio for performing actions such as imports, extracts, and SQL query activities.
Develop and deploy A/B testing strategies to roll out the control version to be used in the final email campaign.
Respond to common business requirements and perform administrative functions within Marketing Cloud
Maintain best practices for Marketing Automation Platforms, including troubleshooting, naming conventions, list management, etc.
Provide troubleshooting / first line of support for stakeholders working on deliverables and encountering errors or technical issues with SFMC or Sales/Service Cloud platforms Qualifications
Minimum Qualifications
2 to 5 years of relevant experience building solutions on the SFMC platform: Cloud Pages, Smart Forms, Web Collect, Collect Tracking, Email Studio, Social Studio, Journey Builder, Contact Builder, Audience Builder, Mobile Studio, Automation studio
Experience with one or more leading marketing automation vendors like Adobe Experience (former Marketing) Cloud, and Pega Marketing Solutions.
Prior experience implementing full cycle projects in SF Marketing Cloud.
Experience with responsive website design and various forms of online marketing including mobile, social, content, email, etc.
Experience with SF Marketing Cloud involving complex buyer journeys across a wide array of products and services
Excellent writer and communicator (in both written and verbal form).
Strong interpersonal skills
Solid business acumen including a good sense of how a well-integrated Salesforce Marketing Cloud and Salesforce CRM systems can be utilized to improve business.
Can work cross-functionally in many areas without being constrained by your job function.
An ability to interact and communicate effectively with others at all levels of the organization with diplomacy and tact.
Preferred Qualifications
Highly strategic and able to uncover and understand business needs.
Preferred Salesforce Marketing Cloud certifications including Marketing Cloud Developer and Marketing Cloud Email Specialist
Salesforce Implementation experience
Experience within both B2C & B2B Marketing atmosphere
Demonstrated analytical skills and the ability to think outside of the box
Have worked in a Banking and Finance domain
Six sigma certified
SKILLS AND CERTIFICATIONS
· Salesforce CRM
· Marketing Cloud
· Adobe
· Email Studio
· Social Studio
· HTML
· CSS