Email Studio

Salesforce Marketing Cloud Developer (SFMC) - New York, NYC – Hybrid Working (3 days in office) Full-Time, Permanent - $125,000 - $150,000

Salesforce Marketing Cloud Developer (SFMC)
New York, NYC – Hybrid Working (3 days in office)
Full-Time, Permanent
$125,000 - $150,000

Responsibilities

  • Build, test, and deploy marketing and email campaigns including personalization and dynamic content across different Marketing Cloud Studios

  • Develop email templates, which will include coding of emails using HTML, CSS and AMP script

  • Create different Data extensions and associate them with different campaigns

  • Design and configure journeys using activities within the Journey Builder to deliver multi-touchpoint campaigns post thorough testing.

  • Develop end-to-end solutions for complex campaigns (with potential optimization testing) to deliver personalized customer communications (social & email)

  • Use automation studio for performing actions such as imports, extracts, and SQL query activities.

  • Develop and deploy A/B testing strategies to roll out the control version to be used in the final email campaign.

  • Respond to common business requirements and perform administrative functions within Marketing Cloud

  • Maintain best practices for Marketing Automation Platforms, including troubleshooting, naming conventions, list management, etc.

  • Provide troubleshooting / first line of support for stakeholders working on deliverables and encountering errors or technical issues with SFMC or Sales/Service Cloud platforms Qualifications

Minimum Qualifications

  • 2 to 5 years of relevant experience building solutions on the SFMC platform: Cloud Pages, Smart Forms, Web Collect, Collect Tracking, Email Studio, Social Studio, Journey Builder, Contact Builder, Audience Builder, Mobile Studio, Automation studio

  • Experience with one or more leading marketing automation vendors like Adobe Experience (former Marketing) Cloud, and Pega Marketing Solutions.

  • Prior experience implementing full cycle projects in SF Marketing Cloud.

  • Experience with responsive website design and various forms of online marketing including mobile, social, content, email, etc.

  • Experience with SF Marketing Cloud involving complex buyer journeys across a wide array of products and services

  • Excellent writer and communicator (in both written and verbal form).

Strong interpersonal skills

  • Solid business acumen including a good sense of how a well-integrated Salesforce Marketing Cloud and Salesforce CRM systems can be utilized to improve business.

  • Can work cross-functionally in many areas without being constrained by your job function.

  • An ability to interact and communicate effectively with others at all levels of the organization with diplomacy and tact.

Preferred Qualifications

  • Highly strategic and able to uncover and understand business needs.

  • Preferred Salesforce Marketing Cloud certifications including Marketing Cloud Developer and Marketing Cloud Email Specialist

  • Salesforce Implementation experience

  • Experience within both B2C & B2B Marketing atmosphere

  • Demonstrated analytical skills and the ability to think outside of the box

  • Have worked in a Banking and Finance domain

  • Six sigma certified

 

SKILLS AND CERTIFICATIONS 

·        Salesforce CRM

·        Marketing Cloud

·        Adobe

·        Email Studio

·        Social Studio

·        HTML

·        CSS