Our client is a modern contact center solution built to triple performance with unlimited calling, texting, and automation features. We're pre-Series A (in this economy!), cash-flow positive, and will continue to be profitable as a mantra for our business.
We're moving heavily toward establishing a non-organic growth path and need a Director of Marketing. We have a global team of 60+ people. We come to work every day with a smile on our faces and a TON of energy to build, promote and sell. Aloware is doubling every year, or so I'd say. It's pretty fast-paced and vibrant!
We are looking for an experienced Marketing Director to lead our marketing department and develop growth strategies through product and digital marketing, offline campaigns, paid ads, and tradeshow placement. We already have a marketing team in place, and we are looking for a creative leader AND doer to oversee the execution of those programs.
This role encompasses and oversees our PLG motion, digital marketing, organic growth, product messaging and placement and, in general, GTM strategy and execution
This is a director-level position working alongside our other directors and rolls up to our executive team. Prior senior management/director experience is necessary, along with prior reporting to executives and or CEOs.**
We want someone who specializes in this market and who will be responsible for developing and executing marketing strategies to promote our products and services to our target market, driving customer acquisition and revenue growth. The ideal candidate will have experience in both digital and product marketing techniques, with a deep understanding of B2B SaaS sales cycles and customer acquisition tactics. Your role will also include planning, forecasting, DOING, achieving, and growing revenue targets in partnership with Sales and managing a substantial marketing budget dollar by dollar.
For this role, you must have a deep technical understanding of CRMs like HubSpot & Salesforce, sales dialers, sales enablement, contact center software, integrations, and the data that drives it all. This position reports directly to the CEO and works in concert with our product marketing unit, business development, and sales.
What you'll be doing:
Define and execute quarterly/annual strategic marketing plans to meet the company goals, including brand development, lead generation, and customer acquisition.
Collaborate with the Sales team to develop targeted campaigns that support the sales cycle and ensure marketing efforts are driving qualified leads, nurturing prospects, accelerating the sales cycle, and driving revenue growth.
Develop and execute demand-generation campaigns using a variety of channels, including email marketing, social media, content marketing, and advertising.
Conduct market research to identify customer needs and trends and use this information to inform marketing campaigns and product development.
Manage marketing budgets, ensuring campaigns are executed within budget.
Monitor and optimize marketing performance metrics, providing regular reports to the leadership team on the effectiveness of campaigns and initiatives.
Manage and mentor a team of marketing professionals, providing guidance and support and fostering a culture of innovation, collaboration, and continuous improvement to help them achieve the goals.
You're our ideal candidate if you...
Have 3+ years of experience in B2B SaaS marketing, with at least 1 year in a leadership role.
Have a deep understanding of customer acquisition funnels & CAC measurements.
Strong analytical skills, with the ability to track and analyze marketing metrics and use data to inform decision-making.
Have proven results in SEO/SEM as well as ABM strategies,
Familiarity with CRM and marketing automation platforms.[HubSpot]
Worked in high-growth early-stage startups before,
Passion for technology, innovation, and staying ahead of marketing trends in the B2B SaaS industry.
Brilliant interpersonal and communication skills,
Ability to multi-task efficiently
Like to brag about Aloware on your podcast, Twitter and LinkedIn :)
And what's in it for you :)
Fully remote job,
Competitive salary, up to 180k salary and bonuses
2 weeks PTO after 90 days
Top-tier Health, Dental, and Vision benefits
Up to 0.125% stock options
Multinational company