The role
This is an exciting opportunity to join a fast-growing e-commerce startup, leading a multi-million dollar direct-to-consumer website in the baby industry, with ambitious goals for global expansion. Reporting directly to the General Manager of the brand, you will be responsible for developing and implementing strategies to drive website traffic, improve conversion rates, and maximize online revenue across our e-commerce platform. You will implement a best-in-class global DTC strategy and manage the brand's social media team. The ideal candidate will have a strong understanding of digital marketing, e-commerce, and social media and a proven track record of successfully growing online sales channels.
Responsibilities:
● Responsible for monitoring and growing sales of our Direct To Consumer channel, managing both revenue & profit of the channel
● Develop and execute innovative ecommerce strategies to achieve growth and meet sales/traffic goals.
● Day-to-day management of our Shopify website & backend: updating pricing, copy, content, graphics
● Responsible for defining, managing and implementing promotions and events on the Direct To Consumer website
● Lead merchandising efforts including assortment planning, pricing strategies, promotions/events planning as well as user experience optimisation
● Creating KPIs reports and manage key KPIs such as Traffic, Conversion, AoV, as well as present recommendations to leadership on how these metricscan be optimised
● Manage agency supporting with any web development/design, working closely with creative team & customer service team & warehouse teams on day to day running of the platform
● Define strategy and action launch of Direct To Consumer channel for EU and UK as part of international expansion
Requirements:
● 5+ years overseeing e-commerce sites and teams, preferably within the baby industry
● Strong data analysis and business intelligence skills
● Excellent leadership abilities and communication skills
● Strategic thinker and problem solver
● Hands-on experience with e-commerce platforms and tools
● Understanding of digital marketing strategies, web analytics and social media platforms
● Commercial Budget management experience
● Expert knowledge of the online retail market and trends
● BA/BS degree in Business, Marketing or a related field
This role will oversee a high-volume e-commerce operation and requires both strategic vision and hands-on tactical execution. If you have a strong e-commerce background and want to take your career to the next level overseeing all aspects of a complex online sales channel, this is a great opportunity.